When I was a kid, I was crushed out on the make-up counter girls at department stores. They were pretty, glamorous, and flawless. They sold stuff that made you beautiful and came in neat little packages. They wore lots of my favorite color, black. (I was a morbid child.)
After some life experience, I came to learn that there is little glamour in retail, that such flawlessness has a price, and that black is not a technically a color, it’s a shade.
A few years ago, I was at Macy’s, waiting for my then-boyfriend outside the men’s room. I was concentrating on staying put. Not leaving that spot was a plea on his part, as I have the annoying habit of wandering off in stores. (I can’t help it--so many shiny things.)
Anyway, I was standing there, minding my own business, when this airbrushed-looking girl with platform heels, tight jeans, and a huge off-the-shoulder shirt walked past me. She stopped in her tracks and looked at me askance. “Oh my god. You have to come with me. You have to let me show you something.” At this point I saw her name tag: Jamie, Urban Decay.“Oh, no no no,” I told her.
“It will just take a minute. I promise you, you’ll love it. How’s this: if you don’t totally love it, I will give you a free gift.”
That seemed like some faulty-ass logic, and I refused.
At this point, she TOOK ME BY MY WRIST and led me away; shock disabled my resistance. She dragged me over to her counter and sat me in a director’s chair. Immediately, she knocked back my forehead with the palm of her hand and went to work on my eyebrows.
“Oh my god, honey,” she said to me. “You are so gosh-darn ca-yuuuuuute!”
I felt as though there was a "but" coming.
“But," she continued, fussing, “you dye your hair, and it’s super dark, and so,” she fluffed my forehead with a brush, “you must darken your eyebrows. They’re too light. They get lost in your face.” She held up a mirror and showed me myself with Peter Gallagher-core eyebrows.
“But I don’t dye my hair.”
“What?!” she gasped, stumbling back. “Shut. Up. You’re kidding me.” She grabbed a fistful of my hair.
“I guess my eyebrows are just naturally mismatched?”
She laughed. “Oh honey! You are too much. Now. I have something else you are going to love: mineral make up.”
"No, really--"
She stood firmly in front of me so there was no escape, and then, for whatever reason, made me orange.
“See,” she said, “you have dark hair and like reeeeeally pale skin, so you should use a bronzer. It’s good coverage for your freckles too. This one’s an awesome deal today—”
At this point, my boyfriend came walking by, annoyed, his hands up in the air.
“What the hell? I was gone for like two minutes.”
“Uh oh!” the make-up girl said. She feigned secrecy and leaned in to me. “Looks like someone’s ma-aaad!” Then she leaned in to him, “How can you be mad? Look how fabulous she is."
“Let's go," I said to him.
“Well, my name’s Jamie, and if you need anything else—”
Walking away from the cosmetics department, my boyfriend asked, “why’d you leave me? And why the fuck did she make you orange?”
I was angry at her aggressiveness. And for about half a second, I doubted myself. My eyebrows get lost in my face? That’s awful! Was my hair too dark, my eyebrows too light, my skin too pale? Was it bad to be okay with my freckles? Should I do something about these things? God, if only there were products I could buy to take care of these horrors!
Then I came to my senses. And I had a mind to take her out behind the Gap and kick her ass.
I've come to realize she wasn't merely one bad apple, though she was quite bad. Another time, I witnessed a salesgirl tell my friend, who hadn't solicited advice, to “get something to cover those dark circles.” And another, I watched a woman half my mom’s age literally, physically slap her hand for using Dove soap on her face.
This must be the main tenant they impart at Cosmetics U: foster just enough insecurity to make a woman feel wrong and uncomfortable in her skin and just enough hope to get her to believe a fix--if not beauty--is in her grasp.
It often works, but it sure ain't pretty.




